Whether you call it harvesting intangible assets or intellectual property management organizations must make the most of everything they have to offer if they want to remain competitive yet the majority of companies are oblivious to the wealth of revenue producing opportunities hiding . Pdf download harvesting intangible assets uncover hidden revenue in your companys intellectual property ebook read online. Harvesting intangible assets uncover hidden revenue in your companys intellectual property andrew jsherman amacom american management association new york o atlanta o brussels o chicago o mexico city o san francisco shanghai o tokyo o toronto o washington dc. Featuring instructive examples from organizations including proctor gamble ibm and google harvesting intangible assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. Harvesting intangible assets andrew sherman at tedxuniversityofnevada us to find ways to better leverage the value of the intangible assets that already exist in our communities and companies
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